STUDIO STORY
Branding Places & Products
Our Approach
At Grity NY Studios, we believe branding is more than a logo—it's the soul of a space and the essence of a product. We partner with founder-led businesses to craft identities that resonate deeply within the Brooklyn community and beyond, blending strategic precision with creative grit. Our values are rooted in authenticity and local connection. We approach every project with a 360-degree lens, ensuring that your story is told consistently across digital screens, physical packaging, and interior environments, creating lasting value for your brand.
The Collective
Santos E.
Founder & Creative Director
Santos is a Creative Director with a design background who partners with passion, creating work across campaigns, branding, digital, and experiential. He collaborates with agencies, brands, and technology companies to develop ideas that scale across platforms — from concept through execution — with a focus on storytelling, craft, and performance.
​
He has contributed to award-winning work recognized by the Webby Awards, FWA, and Communication Arts, and helped secure major clients including Anheuser-Busch. His experience spans high-impact projects such as branding the NFL’s first international game in São Paulo and leading cross-disciplinary teams to deliver culturally relevant, insight-driven creative that resonates at scale.
Ash R.
Design Lead & COO
Ash is a Design Lead & COO with a background in brand systems and operations, partnering with intention to create work across branding, identity systems, and digital experiences. She collaborates with teams and founders to build brands that scale across touchpoints — from concept through execution — with a focus on clarity, insight, and craft.
​
Her work is grounded in research, psychology, and culture, shaping identities that connect with how people think and engage. With experience in sales leadership and creative operations, she brings a strong perspective on positioning and storytelling, leading projects end-to-end to deliver thoughtful, human-centered brand systems with lasting impact.